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4ps marketing's Articles in Broadband Internet

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  • The wonderful world of Adwords
    But why is it that adwords is cheaper, and yet can generate more leads and sales than any TV or radio ad?
  • Is Google for or against SEO?
    In a world where the market is so competitive it is imperative to know what the search leader thinks of the companies making a living under their hat. And, if the industry of SEO is an actual industry at all, and how long might it last if it lasts.
  • Review of Google's "A spider's view of Web 2.0"
    In the fast moving world of web 2.0, balancing user needs with attempts to improve your site’s search ranking can be challenging. However, a quick read of Google’s ‘A Spider’s View of Web 2.0’ makes it clear that putting your users first is the best way for your website to be recognised by the search engine giant.
  • SEM and the long tail
    The long tail is an important concept that describes how markets and culture are developing now that an enormous range of choice is available to consumers via the world wide web. The long tail was popularised by Chris Anderson of Wired Magazine, and has since become a major topic of discussion in the world of online e-commerce.
  • 4Ps Marketing review of Google's advice to webmasters
    Are Googles tips on site design and usability a guide or a diversion? Whether Googles tips are actually sound is yet to be truly known although the guidelines are very straight forward and logical. Should one follow these guidelines step by step however?
  • Writing the Resource Box
    More and more sites have seen the effects articles
    have done for the traffic of their sites. Some have even created sites
    devoted entirely to providing articles that could be read by their
    website visitors and have links that could lead to many sites that are
    related to the topics and subjects of the articles.
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