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4ps marketing's Articles

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  • 4ps of marketing
    The ‘marketing mix’ is probably the most famous term in marketing, so, when it comes to online campaigns, why are so many companies neglecting this basic principle? The 4ps of marketing, that is the product, its place, price and promotion, apply to search engine marketing and pay-per-click advertising as much as any other business strategy, and, in today’s economic climate, they may be more important than before.
  • The wonderful world of Adwords
    But why is it that adwords is cheaper, and yet can generate more leads and sales than any TV or radio ad?
  • Is Google for or against SEO?
    In a world where the market is so competitive it is imperative to know what the search leader thinks of the companies making a living under their hat. And, if the industry of SEO is an actual industry at all, and how long might it last if it lasts.
  • The Hidden Costs of Dental Tourism
    It is no wonder that more and more patients are availing of low-cost flights and seeking cheaper dentistry in foreign countries as the bill for a patient seeking high-end dental treatments like implants, crowns, bridges and veneers can often come to thousands if not tens of thousands of Euro. However, these dental tourists need to take care when doing their sums or they may end up paying more than they would have to get the same treatment at home.
  • Review of Google's "A spider's view of Web 2.0"
    In the fast moving world of web 2.0, balancing user needs with attempts to improve your site’s search ranking can be challenging. However, a quick read of Google’s ‘A Spider’s View of Web 2.0’ makes it clear that putting your users first is the best way for your website to be recognised by the search engine giant.
  • SEM and the long tail
    The long tail is an important concept that describes how markets and culture are developing now that an enormous range of choice is available to consumers via the world wide web. The long tail was popularised by Chris Anderson of Wired Magazine, and has since become a major topic of discussion in the world of online e-commerce.
  • 4Ps Marketing review of Google's advice to webmasters
    Are Googles tips on site design and usability a guide or a diversion? Whether Googles tips are actually sound is yet to be truly known although the guidelines are very straight forward and logical. Should one follow these guidelines step by step however?
  • Factsheet: APR, AER and EAR
    When it comes to loans and mortgages, some lenders charge hefty upfront fees, and low interest rates, while others charge low fees and high interest rates.
  • Personal loan fact sheet
    There are two main types of personal loans: secured and unsecured. Unsecured loans are not tied to any of your assets, but secured loans are - usually to your property, which is why they are often called homeowner loans.
  • Writing the Resource Box
    More and more sites have seen the effects articles
    have done for the traffic of their sites. Some have even created sites
    devoted entirely to providing articles that could be read by their
    website visitors and have links that could lead to many sites that are
    related to the topics and subjects of the articles.
  • To buy or to lease?
    As is the case with every other common dilemma, there is no slam-dunk
    answer. Each option has its own benefits and drawbacks, and it all depends on a set of financial and personal considerations.
  • Getting to Know the 2007 Hybrid Car Line Up
    One of the newest in the batch 2007 hybrid car line up is the 2007 Toyota Camry Hybrid, the third in Toyota's Hybrid vehicles. The Camry hybrid boasts of a performance of a top notch six-cylinder engine with the fuel economy of a four-cylinder engine.
  • Auto Leasing Scams
    Some dealers quote a lower interest rate when in reality it’s much
    higher. They do this by either purposefully quoting the money factor as
    the interest rate or calculating the loan without amortizing some closing
    fees, like the security deposit, into the loan lease.
  • Diamond Watches
    The diamond watch is becoming more and more popular. They have become less expensive. It is also easier for consumers to find diamond watches.
  • How to Transport Your Classic Car
    Many classic car transport companies will design an itinerary exclusive to you, this allows for greater flexibility on times of pick-up and delivery.
  • Get a guaranteed 100% conversion rate on your website visitors
    Whether you are an aspiring webmaster or the CEO of a fortune 500 company, you don’t want to miss a word of what this report will reveal and the impact it is making in the Internet Marketing Industry.
  • Your car insurance
    Automobile insurance rates may vary drastically depending on the model of your car and the type of coverage you need.
  • Second to DIe Life Insurance
    With a second-to-die life insurance policy your beneficiaries can pay debts with the proceeds of your policy, so they won't be forced to sell your house or liquidate assets to pay the bill.
  • Pay as You Go car insurance?
    You are not using your car very much so why are you paying high premiums? With a pay as you drive auto insurance premiums you would be able to quite literally pay as you go.
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