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E-business has become the lifeline of modern entrepreneurs. The main reason for online business becoming a rave is easy accessibility & time flexibility. For the success & popularity of online business, your website, which is the showcase of your products and services need to be updated time and again to combat the challenges posed by the millions of website present in the web world. This calls for the need of search engine optimization. SEO refers to optimizing your website by generating quality & volume traffic to your site thus increasing its search engine ranking. It is important that your website rank among the top ten pages of the search engine so as to become more easily noticeable by the visitors. Therefore achieving success in online business, that too without SEO is practically impossible. Certain techniques could be resorted to achieve success in improving search engine ranking of your website. Some among them are listed below. • Link building- Refers to exchange of links from one website to another. The search engine ranking of your website not just depends on the quantity but also on the quality of the links coming to your site. It is believed that back links or one way links are more valuable than the reciprocal links. • Directory submission- Submitting your site to quality directories can also improve the search engine ranking of your website. It should always be kept in mind that the content & the anchor text should be unique. • Exclusive domain name- The domain name should be unique, catchy & easy to remember so that the visitors might come back to your site again & again. • Density of keywords- The density of keywords should be between 5 to 20%. They should be present in the title tag, Meta tag, etc & at the beginning & end of the paragraph. • Article writing- Your articles should be rich in keywords. Writing informative & thought provoking articles would definitely drive targeted traffic to your site. This would increase the search engine ranking of your site. • Title tag- Present at the top of your html page, the title tag should include the most relevant keywords. It should not be more than 63 characters. • Use of all the tags- All the tags including title tag, meta tag, description tag, header1, header 2 should be made use of.
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